Primark in Southport town centre has been given a fresh new look as part of a £100m investment across the UK.
The store, on Chapel Street in Southport town centre, has been revamped as part of the firm’s substantial investment in its retail estate as it celebrates 50 years on the Great British High Street this year.
The shop’s reopening comes just in time for Rita Ora’s spring collection to be in stock.
The site has been refreshed to include improved décor, updated fixtures and fittings, including product display rails and display units to better showcase the products.
Customers will also spot new signage, bringing the store in line with Primark’s latest store design.
A key change for customers is the introduction of self-service checkouts.
Shoppers will be able to choose between paying for their purchases at either manned tills or self-service kiosks.
It is now also part of Primark’s Click and Collect trial, which will continue to be offered to customers from the designated desks in store.
Primark Southport opened its doors in 2006, and covers 21,000 sq ft of retail space.
Primark area manager North West and Wales, Kieran Redmond said:
“Our Southport store looks absolutely fantastic. I can’t wait for the store team to welcome our loyal customers to store to see the changes for themselves.
“Less than a year after we extended our Liverpool store, this refit shows how Primark is continuing to invest in this area and create better stores with better experiences for customers.”
To make a click and collect order or to check availability on their favourite styles before heading in-store, customers can visit the website.
Primark Southport is also set to host free clothing repair workshops on April 10, giving customers the chance to learn basic sewing and mending skills so they can love their clothes for longer.
More than 100 workshops have been run by Primark across Europe to date, helping to revamp their clothing and the Southport workshops will focus on repurposing disused home textiles to create something new. Those interested can book a free space on the Primark Eventbrite page here.
Primark is to invest more than £100 million in its UK stores in 2024, as it marks 50 years on the Great British High Street. The news includes more than £75 million of new investment in UK retail this year, building on plans it announced back in November 2022.
New store locations and extensions combined, Primark is set to reach 195 stores and almost 8 million sq. ft of selling space by the end of the year. The new stores and significant extensions will result in almost 700 new jobs across these stores this year, ranging from retail assistants to store manager positions.
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