Morrisons has become the first supermarket to reintroduce rationing limits.
The store now has a new ‘three per person’ limit on popular items including cleaning products and toilet roll.
It follows a return of panic buying in some UK stores this week following Prime Minister Boris Johnson’s announcement on Tuesday that new safety restrictions are being imposed due to the recent resurgence of Covid-19 cases.
People are being urged not to panic buy and return to the dark days of March when the national lockdown came in and supermarket shelves were stripped bare.
Back then, shops, restaurants and other businesses were ordered to shut, while they have been allowed to remain open this time.
Morrisons, which urged shoppers not to panic-buy earlier this week, said the restrictions will apply on a ‘on a small number of products’
“We are introducing a limit on a small number of key products, such as toilet roll and disinfectant,” a Morrisons spokesman told ITV News.
“Our stock levels of these products are good but we want to ensure that they are available for everyone.
“There is no need to buy more than you usually would.
“I would like to reassure you that our stores remain fully stocked and ask that you continue to shop considerately.
“We have remained open for our customers throughout the pandemic and will continue to have daily deliveries, often multiple times a day, across all of our products.”
Tesco CEO Dave Lewis yesterday said that panic-buying is ‘unnecessary, adding that it “creates a tension in the supply chain” that is easily avoided.
It came as Asda announced plans to recruit 1,000 new safety marshals to provide ready-sanitised baskets and trolleys to shoppers and remind them to wear face masks while they shop.
Those who turn up without a mask will be offered a pack of disposables that they can pay for with their shop.
Aldi boss Giles Hurley told customers to “shop considerably” in a warning this week.
“There is no need to buy more than you usually would,” he wrote in an email to customers.
“I would like to reassure you that our stores remain fully stocked and ask that you continue to shop considerately”.