The Laura Ashley store in Birkdale in Southport

A Laura Ashley shop in Southport has reopened in order to start its closing down sale. 

The store on Weld Road in Birkdale Village is selling off fashion and furniture with large discounts. 

The Laura Ashley brand went into administration on March 23, as the UK was placed in lockdown during the Coronavirus outbreak. 

A Laura Ashley spokesperson said that the closing down sale launches with at least 50% off fashion in-store and online, plus all furniture now 30% off.

They said: “Laura Ashley began in the 1950s, quickly becoming famous for its unique printed fabrics. Over time, the brand grew to become the household name of today, synonymous with quality fashion, interiors and home furnishings. Despite the store closures that will follow the ‘everything must go’ sale, the Laura Ashley brand will remain online ( and at retailers nationwide.

“The Lancashire stores – including Birkdale – will continue to trade until further notice. There are some fantastic deals to be found in-store, as everything is now reduced and, with at least 50% off fashion, we expect clothing ranges to sell out fast. We are extremely mindful of the current Covid crisis and customers can be assured that the store will be Covid secure.”

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