Southport Pleasureland CEO Norman Wallis is calling for everyone in Southport to promote the town this summer!
Mr Wallis says everyone in the town has a part to play in attracting new visitors, which would give a huge boost to local businesses and the people who work there.
He said: “If everyone in Southport shared just one social media post promoting our town to 10 people they know, then that would have a huge impact.
“I often tell our staff at Southport Pleasureland that it’s hard to change things by 100%. But if we can change a hundred things by just one per cent, then it can make a big difference.”
Mr Wallis has invested a huge amount of time and money into improving Southport Pleasureland this year, creating more reasons for people to visit the resort. The increase in numbers will have a knock-on effect on local hotels, shops, restaurants, bars and other local businesses.
Earlier this year saw the opening of the Big Wheel Southport, a 35-metre high illuminated observation wheel with spectacular views across the North West coast on one side, and the Marine Lake and Southport town centre on the other.
This summer, visitors will be able to look forward to the opening of the brand new Viking themed adventure golf course.
And work is also taking place to create a new dinosaur themed attraction.
Earlier this week, it was announced that Southport Pleasureland is now offering free entry to visitors. People will still enjoy discounts on ride wristbands when they book online in advance.
Mr Wallis spends a substantial five figure sum annually on advertising across the UK every year, in a bid to attract visitors to the town.
He believes everyone locally should step up to become ambassadors for Southport and do what they can to promote our town.
He said: “Please can all businesses and people of Southport encourage everyone to promote Southport outside of Southport!
“That really will make Southport more successful for everyone here.
“We need to attract as many people as we can from out of town. If we don’t get more people coming here, then businesses in the town will be in trouble.
“Southport was built on tourism. Ever since William ‘Duke’ Sutton built his ‘Dukes Folly’ Hotel in the sand dunes in 1792, people have been coming here to enjoy themselves.
“There are so many positive things happening in Southport., with what we are developing here at Southport Pleasureland, and elsewhere. I enjoyed the opening of The Grand on Lord Street last week for example. Exciting things are happening.
“Things are getting bigger and better, but we need to tell people what is happening here!
“We all need to promote, we all need to tell people why they should come to Southport.
“Through Southport Pleasureland, we are paying a substantial amount of money to promote Southport through TV adverts, through radio advertising, through digital billboards, in Liverpool, in Chester, everywhere we can.
“Everyone can play their part, for example through promoting our town via social media.
“If everyone here did something to bring people here then we would all be better off. We need everyone to help!
“We all want this town to be really successful and to give people lots of reasons to come and visit and stay here.
“If we all shared just one social media post promoting our town with 10 people we know, it would make a huge difference.
“Perhaps we could also encourage people to email the BBC and tell them that Southport is also one of the biggest and best seaside resorts in the North West and indeed the UK – it would be great to see it featured on the news more.”
To book tickets at Southport Pleasureland please visit: www.southportpleasureland.com