More than 30 seasonal rangers are being recruited to work during the busy summer months across areas including Southport, Ainsdale, Crosby and Formby.
The recruitment drive by Green Sefton, part of Sefton Council, is an increase in the number of posts usually recruited for the busy visitor period.
Some of the new rangers will help to manage car parking and access at the newly created car park at Ainsdale Beach as well as ensuring that visitors keep the coastline clean and tidy.
Following approval at January’s full Council meeting, plans are now progressing for improved access and facilities at Ainsdale Beach.
In 2020, the Council saw huge numbers of visitors flocking to the coast. This highlighted the need for further investment to maintain the best possible experience for all beach users, while factoring in important conservation and environmental needs.
As part of the investment, designs are now being drawn up for an off-beach car park that will help to reduce the impact on local communities who have been affected by irresponsible parking in the past.
Cllr Ian Moncur, Sefton Council’s Cabinet Member for Health and Wellbeing, said: “I am pleased to see plans progressing for the much-needed investment at Ainsdale Beach and I am very much looking forward to welcoming more Seasonal Rangers to the Green Sefton team.
“Not only will the additional rangers help to support our management of the existing car parks, they will also play a vital role in ensuring that our coastline remains clean and beautiful.”
Current national lockdown restrictions still apply to the use of outdoor spaces across Sefton, with people being advised not to travel to the coastline for exercise if it is not local to them.