Kuoni is proud to announce Bebe’s Hive CIC as its new fundraising partner.
The child bereavement support service was founded by Lauren King in memory of her daughter, Bebe, who tragically died in the Southport attack in the summer of 2024.
Lauren, who works as a Training Executive at Kuoni, shared her gratitude and emotion at the partnership:
“I am incredibly proud that Kuoni has chosen Bebe’s Hive as their fundraising partner. Kuoni’s culture of care is not just something they speak about – it is something I have experienced personally in the most profound way. After Bebe died, they stood beside me with compassion, flexibility and genuine humanity.
“To now see that same care extended to Bebe’s legacy is incredibly moving.”
Mark Duguid, Managing Director at Kuoni, said the decision reflects the deep connection felt across the company:
“We are so proud to name Bebe’s Hive as our new fundraising partner. When we invited our teams to vote for our next cause, the response was overwhelming.
“Our connection to Bebe’s Hive is personal, and to play a part in Bebe’s legacy is an honour. It means so much to us all at Kuoni to show our support in a meaningful and impactful way.
“Bebe’s Hive is dedicated to supporting children through grief with creativity, understanding and gentle guidance. The response Lauren and her team have received shows how vital community projects like this are in helping grieving children feel seen, supported and less alone.
“Our teams and I are already excited about finding ways to get involved and raise money to make a real difference to the lives of children living with grief.”
During a recent update with the team at Kuoni, Lauren shared more about Bebe’s Hive and its plans within the Southport community with big ambitions for beyond in the future:
“We are currently transforming our permanent Southport home into a purpose-designed creative grief support hub for children and families. Every decision we make is rooted in Bebe’s kindness and inclusivity – creating a space where no grieving child feels alone.
“With Kuoni’s support, we are one step closer to opening doors that will change the lives of the little hearts dealing with the loss of a loved one.
Since the vision was shared publicly, the growth of Bebe’s Hive has been remarkable. What began as an idea rooted in love has evolved into a powerful community movement.
“Bebe’s Hive is now progressing its next phase of development, including strengthening safeguarding frameworks, refining referral pathways for children, expanding volunteer training, and moving forward with the full renovation of the Southport hub – all to ensure the service opens responsibly, sustainably and with the highest level of care.”
Lauren added:
“Bebe was a child who noticed others – she led with kindness and inclusion. Bebe’s Hive exists to carry that forward, creating a space where no grieving child feels unseen or alone.”
Kuoni has a fundraising committee coming together to create exciting and fun ideas to raise funds for this amazing cause.
Bebe’s Hive was launched in 2025 to offer a safe, creative place for children to explore grief in their own way.
It was born from the loss of much-loved Bebe King, aged 6.
It will be situated inside Cambridge Arcade in Southport town centre.
It’s just a few steps away from the Town Hall Gardens, which will soon be transformed into an exciting new family-friendly events space in a £10 million redevelopment led by the families of Bebe, Elsie and Alice.
- If you would like to learn more about or support the work of Bebe’s Hive please visit: Home | Child Grief Support | Bebe’s Hive CIC
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