Jollyes, the Pet People, is helping to make the North West’s iconic Southport Mad Dog 10k race the most paw-fect running event in the UK.
The event has consistently been named in ‘The UK’s Best 10ks’ by various running organisations including the National Running Awards.
A popular community event, it has raised tens of thousands of pounds for a variety of local charities and good causes.
It was founded by Southport Hesketh Round Table which continues to support the event.
Jollyes is now helping to take the run to the next level by becoming the headline sponsor.
The run has a different dog theme every year, with this one revealed as “Barkbie”, last year’s theme was ‘Maverlick’, while previous years have seen ‘Raiders of the Lost Bark’, ‘Star Paws’ amongst others.
The 13th Southport Mad Dog 10k run will take place on Sunday 4th February 2024, with entries now open at www.maddog10k.co.uk
Peter Brooks from the Mad Dog team said:
“We are delighted to have the support of Jollyes The Pet People as our headline sponsor for the iconic Southport Mad Dog 10k race.
“They are also entering Team Jollyes, putting their best paw forward to take part on race day, and are promoting the Mad Dog run through their nearby stores, as well as adding goodies to our Mad Dog 10k goodie bags.”
The Southport Mad Dog 10k run. Photo by Andrew Brown Stand Up For Southport
Jollyes’ head of marketing Phil Turner-Naylor said:
“We know how loved the Southport Mad Dog 10k is, not only in Sefton but right across the North West.
“With an increasing number of Jollyes locations right across the region, we’re delighted to be partnering with the Mad Dog team.
“There’ll be a very special guest too in our Mad Dog running team – our mascot Jollyes Joe will be taking part in its first-ever run!”
Everyone is welcome at the Southport Mad Dog 10k as the event caters for runners of all types, regardless of experience.
Competitors can enjoy a great atmosphere, goody bags, medals, chip timing, on course live entertainment, free parking, and free transport to the start.
The ambition is to raise even more money for local charities and good causes this year.
Runners take part in the 2022 Southport Mad Dog 10k run, famous for its superb fancy dress costumes. Photo by Andrew Brown Stand Up For Southport
Renowned for its fancy dress competition Mad Dog Runners have become widely known for its imaginative costumes, with prizes for the best dressed.
Runners start and finish at Stanley High School, running along the coast past Southport Beach, Southport Pier, and alongside the Marine Lake.
In addition to the Mad Dog 10k is the Crazy Pups race which is dedicated to under 16s.
The Pups race starts at 10am with the main race starting at 10.40am.
Places can be booked at: www.maddog10k.co.uk
Jollyes will be officially starting the event, presenting the awards and supporting the Mad Dog team in making the Southport Mad Dog 10k run a huge success.
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