Southport Pleasureland

The world’s first ever charity embassy will open in Southport on 1st June as part of a joint initiative between Southport Pleasureland and Alder Hey Children’s Charity in Liverpool.

The short, informal and fun inauguration ceremony will be attended by VIPs, politicians and local family and education organisations. Liverpool-based Consuls from 17 international consulates in and around the city have been invited to join the celebration.  

Representatives from the charity, as well as from the family attraction which has organised the event, will also attend on the day.

After the Embassy crest is revealed, one of Alder Hey Children’s Charity’s child ambassadors will raise the new flag to declare the child-scale building officially open. 

The ceremony will be followed by an ice-cream and candyfloss reception before VIP guests and their families are invited to enjoy the park’s rides and attractions by Pleasureland CEO Norman Wallis, who built the Alder Hey Embassy as part of his commitment to a new partnership with the charity.

In line with the diplomatic tradition, the new Embassy represents a piece of the charity’s territory within the park, the region’s leading family-focused attraction.

The Alder Hey Embassy, set in its own gardens at the heart of the park, will provide a base for charity representatives during fundraising events at Pleasureland. The charity’s work is dedicated to supporting Alder Hey Children’s Hospital.

Norman Wallis said: “We are really happy to do this for Alder Hey Children’s Charity.  They are our chosen charity and we want them to feel at home so we thought, what better way to do that than create an authentic ‘home from home’ with a dedicated Embassy.

“The charity raises vital funds to help make Alder Hey Children’s Hospital a truly world class, patient-friendly hospital for the 330,000 patients and families they care for each year and we are sure park visitors will consider supporting a charity that is so important to us all.”

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