Southport Football Club. Photo by Andrew Brown Media

Businesses wanting to really put themselves on the map can do so by buying the naming rights for the Southport Football Club stadium. 

The National League North club are enjoying an exciting season, just two places and three points off the play-off places. They also play in a variety of cup competitions while also regularly hosting Everton Under-21s. 

Club bosses say they have held discussions with interested parties for both the ground as a whole and also the Main Stand at Haig Avenue, although both are still very much up for grabs. 

The ground was previously named The Pure Stadium but an opportunity has arisen for a new sponsor after claims firm Pure Legal unfortunately announced it had gone into administration in November last year. 

The firm which wins the naming rights for the ground would become instantly visible to the many thousands of people who watch the Sandgrounders play each year. 

Southport FC Head of Commercial and Operations Steve Dewsni. Photo by Andrew Brown Media

Southport FC Head of Commercial and Operations Steve Dewsni. Photo by Andrew Brown Media

Southport FC Head of Commercial Steve Dewsnip said:

“Naming rights for our Southport Football Club stadium are available.

“Many companies have recognised the value of associating their brands with football clubs’ stadia – now is your chance to do the same.

“On the corporate side we are delighted to have attracted some new sponsors this season. 

“As always, the directors remain open to discussions about additional investment into the club. 

“For the right partner, we still have a stadium naming rights opportunity. We have a naming rights opportunity for the Main Stand as well. 

“Over the past year we have had discussions with several potential partners. However for various reasons these have not yet materialised. 

“We would welcome discussions with any interested parties.” 

Last week Southport FC Chairman Ian Kyle issued a rallying call for local businesses to support the Club as they chase promotion. 

Mr Kyle says the Sandgrounders have been hit hard financially by the impact of the Covid pandemic, and have been battling hard to regain the levels of corporate support that they enjoyed before Covid struck the UK in March 2020. 

He said officials are working extremely hard to bring new revenue on board with various opportunities available, from sponsoring boards around the ground to matchday corporate hospitality to naming rights for the stadium and the main stand. 

He praised Southport FC supporters for showing huge support for the team week after week. 

Ian Kyle told BBC Radio Merseyside: “Two or three years ago every club will have had plans in place, and business plans in place, and that obviously all went to the wall with lockdowns and Covid, so we have lost a lot of momentum that we had going. 

“Now fans have started to come back and that’s great. 

“We appreciate the support, particularly at this time with the cost of living crisis. 

“Where we have lost the momentum is with commercial sponsorship. 

“The clubs survive on commercial sponsorships. They survive on local businesses sponsoring boards around the ground, coming to hospitality. 

“It has been difficult and we are lucky at the moment that the fans have come back but we are on a daily basis going out and contacting local businesses and trying to get that sponsorship back and that support back across Southport.” 


  • Are you interested in learning more about commercial or corporate hospitality opportunities at Southport Football Club? Please contact Head of Commercial Steve Dewsnip via email at or call 07956780437. 


Do you have a story for Stand Up For Southport? Please message Andrew Brown via Facebook here or email me at:

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