Richard Moore from Southport Saviours will be taking part in the 2024 Southport Mad Dog 10k race sponsored by Jollyes wearing a wedding dress

By Andrew Brown, Stand Up For Southport

A fearless fundraiser will become the runaway bride in this year’s Southport Mad Dog 10k race sponsored by Jollyes – The Pet People. 

Richard Moore will be wearing a wedding dress and trainers as part of a team from the Southport Saviours charity. 

You can donate to their fundraiser via their JustGiving page here

They will be among hundreds of people taking part in the annual Southport Mad Dog 10k ‘Barkbie’ race on Sunday, 4th February 2024. 

The race has a different dog related movie theme each year – this year it will be ‘Barkbie’. 

Richard has already gone viral through a TikTok video of him running along a Southport town centre street in his wedding dress. 

He said: “A group of Southport Saviours are looking forward to running the Southport Mad Dog 10k on 4th February, all dressed as a wedding party! 

“It will include the bride (me); the groom (Emma Trustee); bridesmaids; and a not legally binding vicar! 

“We would love for people to give us a cheer if they see us. 

“We will also be running with a defibrillator, raising money for the Southport Saviours charity.

“I went in  recently for my wedding dress fitting at the Bridal Reloved shop on Wesley Street in Southport town centre. 

“A video of me wearing the wedding dress and running along Wesley Street is already going a bit viral on TikTok!” 

The Southport Saviours charity was set up by three local southport residents in May 2023; Richard Moore, Nay Williams and Emma Caunce.

For one reason or another they all have connections to heart attacks, cardiac arrests and life saving defibrillators.

Richard Moore  from Southport Saviours will be taking part in the 2024 Southport Mad Dog 10k race sponsored by Jollyes wearing a wedding dress

Richard Moore from Southport Saviours will be taking part in the 2024 Southport Mad Dog 10k race sponsored by Jollyes wearing a wedding dress

They are all determined to do all they can to raise funds to provide as many of these machines as they can for the people of Southport. They save lives.

They want people to support their fundraiser to allow them to install more defibrillators and to roll out more first aid training.

Richard Moore suffered a heart attack  and a cardiac arrest in April 2022 whilst running the Blackpool Marathon.

His life was saved by a defibrillator. 

Since then he has been campaigning for 24 hour accessible defibrillators and campaigning for the provision of more first aid training throughout Southport and the surrounding areas. 

There are more than 30,000 out-of-hospital cardiac arrests (OHCAs) in the UK each year.

Jollyes, the Pet People, is helping to make the North West’s 

Hundreds of people are getting ready to race in the iconic Southport Mad Dog 10k race, sponsored this year by Jollyes – the Pet People.

Richard Moore  from Southport Saviours will be taking part in the 2024 Southport Mad Dog 10k race sponsored by Jollyes wearing a wedding dress

Richard Moore from Southport Saviours will be taking part in the 2024 Southport Mad Dog 10k race sponsored by Jollyes wearing a wedding dress

The event has consistently been named in ‘The UK’s Best 10ks’ by various running organisations including the National Running Awards. 

A popular community event, it has raised tens of thousands of pounds for a variety of local charities and good causes. 

It was founded by Southport Hesketh Round Table which continues to support the event. 

Jollyes is now helping to take the run to the next level by becoming the headline sponsor. 

The run has a different dog theme every year, with this one revealed as “Barkbie”, last year’s theme was ‘Maverlick’, while previous years have seen ‘Raiders of the Lost Bark’, ‘Star Paws’ amongst others. 

The 13th Southport Mad Dog 10k run will take place on Sunday 4th February 2024, with entries now open at www.maddog10k.co.uk 

Renowned for its fancy dress competition Mad Dog Runners have become widely known for its imaginative costumes, with prizes for the best dressed. 

Runners start and finish at Stanley High School, running along the coast past Southport Beach, Southport Pier, and alongside the Marine Lake. 

In addition to the Mad Dog 10k is the Crazy Pups race which is dedicated to under 16s. 

The Pups race starts at 10am with the main race starting at 10.40am. 

Jollyes will be officially starting the event, presenting the awards and supporting the Mad Dog team in making the Southport Mad Dog 10k run a huge success. 


Do you have a story for Stand Up For Southport? Do you need advertising, PR or media support? Please message Andrew Brown via Facebook here or email me at: mediaandrewbrownn@gmail.com 

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