A beautiful brand new shop has enjoyed a superb response from shoppers after it opened its doors in Southport town centre on Saturday (6th June 2026).
Pink String & Sealing Wax opened at 15 Union Street, offering fabulous and affordable, high quality accessories and gifts, inspiring customers to turn their living space into the perfect home.
The owners pride themselves on offering a large range of high quality products and gifts with a unique twist that can’t necessarily be found on the high street.
Pink String & Sealing Wax also has a range of unique Christmas gifts and decorations which will grow as the weeks go on.
Crowds of people turned up on opening day to wish the new owners well and to be the first inside to explore what’s on offer.
Pink String & Ceiling Wax, which shares its name with a 1950s movie, also boasts a room to the rear of the shop which will soon be hosting a series of workshops for both adults and young people – keep an eye on their website and social media pages for details of forthcoming events.
Their range online, with some of this in-store, includes: home; paints and wallpapers; clocks, mirrors and wall art; children’s interiors; soft furnishings; lighting and lamps; candle and fragrance; and their famous Christmas Shop.
They are supporting a range of local stockists including The Outrageous Peacock, who were among traders at the Southport Artisan Market nearby while the shop was opening.
The business also has a strong community ethos, with a particular focus on supporting young people with opportunities.
Pink String & Sealing Wax Helen Chadwick said:
“What a fabulous opening day we’ve had at Pink String & Sealing Wax!
“We would like to say a huge thank you to everyone who popped in to see us on Saturday.
“The support, kind words, purchases, and encouragement have meant absolutely everything to us. Seeing so many familiar faces and meeting new customers has made our first day so special.
“Opening our doors has been a dream come true, and the warm welcome we’ve received from the community has been overwhelming. We are truly grateful to each and every one of you for supporting our little shop.
“Thank you for being part of our journey – we can’t wait to welcome you back soon!”
Pink String & Sealing Wax is a great example of a business which grew its success online before expanding onto the high street.
Helen said: “We started Pink String & Sealing Wax online 18 months ago, and it has been very popular.
“We initially hoped to open a shop on Lord Street and we looked at a number of units.
“When this unit on Union Street became available, it was a fantastic opportunity for us.
“It’s close to Lord Street, it’s in the Northern Quarter where there’s lots going on, and this is a superb street with some lovely neighbours.
“We have connected with everyone, there’s a great community here and some brilliant new businesses which have moved here in recent months with the likes of Gallery Artist John Charles and Bonus Track Vinyls, plus longer-established businesses such as Tapper’s Cafe, The Guest House and others. Over The Moon Kids Boutique has closed, but someone is in there already getting ready to open another new business.
“Now we’re keen to spread the word that we’re here and that we’re open – we’d love everyone to help us to get the word out! Come down and see us!
“We stock a fabulous range of unique Christmas gifts, which will be expanding as we get closer to the festive season.
“We offer gifts and home decor which is beautiful, unique and eclectic, with stock that is updated constantly. No two visits to our shop will ever be the same!
“We have a great room to the rear of our shop where we’ll be offering a variety of workshops soon such as Christmas wreath making, upcycling furniture, and lots more – please keep an eye on our social media pages for more details.
“We’re really pleased to be open in Southport and can’t wait to welcome everyone to come in and see what we have to offer.”
- Pink String & Sealing Wax is at: 15 Union Street, Southport town centre, PR9 0QF
- For more details visit: Pink String and Sealing Wax
- You can Follow Pink String & Ceiling Wax on Facebook, Instagram and Threads
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