Charlotte Callister

Sefton Council is delighted that Digital Marketing Apprentice Charlotte Callister, who works in its Communications Team has been Highly Commended for the BT Award for Advanced Apprentice of the Year at the North West National Apprenticeship Awards 2020.

Back for the 17th Year the awards, which were held virtually on Tuesday 3 November, are a fantastic opportunity to highlight business and individual success in apprenticeships.

Over 1,100 entries, from apprentice employers, apprentices and apprenticeship champions from all industries, were received nationally, from the public, construction, health, IT, science and digital sectors.

Digital Marketing Apprentice Charlotte, or ‘Lottie’, who is from Litherland, is a valued member of the Communications Team helping to manage the Council’s corporate social media accounts during what has been a challenging time during the pandemic.

Charlotte said: “I am delighted to have been highly commended for this award. I have overcome many personal barriers to not only undertake but excel in my apprenticeship, with the main obstacle being my own Epilepsy. To receive recognition of my hard work so far, at such prestigious awards, is truly humbling.

“My apprenticeship with Sefton Council has not only given me confidence, but I have also found my professional passion. I will continue to be an advocate for our community and want apprentices and employers alike, to know that there are no limits on what can be achieved with an apprenticeship.”

Cllr Paulette Lappin, Cabinet Member for Regulatory, Compliance and Corporate Services said; “Congratulations to Charlotte in receiving her Highly Commended Award. The awards are particularly poignant, given the challenges many employers and apprentices have faced during the pandemic.  It is very well deserved, and we thank Charlotte for all her hard work.

 “We are committed to our apprenticeship programme which helps individuals to develop the skills and knowledge needed to succeed in their chosen profession. Apprenticeships can be so important in giving valuable on-the-job experience, which prepares people for the working environment.”

If you would like to know more about Sefton Council’s Apprenticeship Programme, please email:

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