Southport BID feature by Stand Up For Southport
Saltrock is celebrating its first birthday in Southport town centre this summer with lots of reasons for families to call in.
The colourful coastal lifestyle brand, which began life in Cornwall, expanded with a brand new shop at 415 Lord Street in May last year.
During the school summer holidays Saltrock has a fun activity sheet which children can collect and complete.
They can also draw a picture of the Saltrock mascot Tok, with the chance to win some great prizes.
Tok is a crazy haired surfer boy, named after the Tokoloshe, a South African Legend about a mischievous water sprite.
Inside the store are pictures dotted around with a variety of colourful icons. Children have the chance to win special Tok stickers if they find them all.
Saltrock is giving out free postcards to shoppers who call in, with a variety of designs.
The opening of the new Saltrock in Southport last year expanded the firm’s signature blend of comfort, quality, and coastal-inspired designs.
The shop offers a wide selection of clothing and accessories for men, women, and children, embodying the laid-back spirit of coastal living.
From go-to hoodies and surf heritage graphic tees to durable outerwear and accessories, the store will provide something for every member of the family, all crafted with Saltrock’s commitment to surf inspired designs, comfort, and affordability.
Saltrock Southport Manager Julie said: “We’re looking forward to welcoming families this summer!
“Not everyone in Southport knows we’re here yet, or exactly what we stock.
“If you’ve not been yet, please call in! We have lots to offer.
“I heard someone yesterday saying they thought we’re a surf shop! We have no surfboards here – however we do have some amazing clothing and accessories for men, women and children with excellent quality and great value.
“We have t-shirts; hoodies; shorts; skateboards; body boards; picnic blankets; backpacks; bags; hats; call in and take a look around. It’s a very friendly team!
“We have still got the same original staff we had here at the launch of the shop last year.
“We make a really good team!
“The shop had a great Christmas and a really good start to the new year, and now we’re looking forward to a busy summer.
“Southport is a beautiful place to be at this time of year, with so many reasons for people to come and visit the town. We have big events such as the Southport Flower Show, Southport Air Show and everything else going on.
“I have worked in Southport for 35 years. I love it here.
“We have lots of fun things happening in store for children and families, including our fun activity sheets, our postcards and more. The postcards are perfect for daytrippers and holidaymakers.
“Our nearest Saltrock stores are in Lytham and Llandudno, so we’re looking forward to welcoming visitors to Southport from places nearby like Liverpool, Bootle and Preston this summer. We’d love to get our name out there across the region!
“Soon we’re looking forward to getting a giant plastic shell filled with sand and flags which we’ll host outside our shop; children can choose a flag and win a prize. No purchase needed.”
Julie is excited for the future for the town.
Work is currently taking place to build the new £73 million Marine Lake Events Centre; the Government has provided £10 million to create a new Town Hall gardens area and is funding the restoration of Southport Pier; millions of pounds are being spent to improve the Market Quarter area.
Julie said: “There are really good prospects for Southport. There is a lot happening, a lot of building taking place.
“Southport has got so much to offer. It has so much potential.
“I hope all the businesses here will reap the benefits of everything that’s coming.”
The new Saltrock store in Southport represents a continuation of the brand’s commitment to providing customers with affordable, comfortable clothing that allows them to embrace the spirit of adventure and exploration.
Whether heading to the beach, exploring the countryside, or simply enjoying downtime with family and friends, Saltrock offers apparel that is perfect for every occasion.
About Saltrock:
For 35 years, Saltrock, a British coastal lifestyle brand, has had holiday, family, spirit, and fun at its heart. Their products are designed with a creative spirit and feature bold graphic prints inspired by their love for the ocean and open spaces.
For more information about Saltrock and the new Southport store, visit Saltrock.com or follow Saltrock on Instagram.
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