Bliss Hotel in Southport. Photo by Andrew Brown Media

An investor has been lined up to take over the four-star Waterfront Hotel, formerly Bliss Hotel, in Southport. 

The new owner would also redevelop the vacant building adjacent to it, which has been largely empty for many years, and the former Genting Casino site. 

The site is in a prime position in Southport, next door to the proposed new Marine Lake Events Centre.

The ambitious £73 million scheme, which is being developed by Sefton Council, won planning permission earlier this year and is forecast to attract over half a million additional visitors a year. 

Waterfront Hotel has been in administration since last year.

The hotel has continued to trade.

Paul Davies and Sandra Mundy of advisory firm James Cowper Kreston were appointed by Waterfront Southport Properties Ltd and Waterfront Hotels (Southport) Ltd to oversee the administration process.

The hotel includes 131 bedrooms and penthouses, a lounge bar, restaurant, roof garden, gym, conferencing and events space, as well as secure underground car parking for 120 cars.

In a newly-filed document with Companies House, the administrators have confirmed that a preferred buyer has been identified for Waterfront Southport Properties Ltd.

They said: “We have a preferred buyer for the property who wishes to also redevelop the unoccupied building adjacent to the main hotel but remain at an early stage in the process as we discuss the potential assignment of the lease with the freehold owner.

“Whilst we remain hopeful that we move forward with an assignment of the long leasehold to this buyer, we are not in a position commercially to release any further information about the anticipated value and timing of this sale.” 

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