By Kelly Bond
For those yet to hear of Elle Sera, The Merseyside-based business,founded in 2020 by Elissa Corrigan, formulates and provides one category defining product – The Golden Pill.
This month they were awarded Trailblazer of the year at the worlds first menopause awards, foudned by GenM – The awards aim to celebrate the businesses leading change for the menopause and works alongside over 60 brands including Marks & Spencer, Next, Royal Mail, Boots, Weight Watchers, Co-op, Holland & Barrett and Vichy.
The award-winning female health supplement aims to relieve menopausal symptoms and restore hormonal balance. In addition to aiding Menopause and general female wellbeing, the product has been hailed as a better alternative to HRT. Combatting a long list of menopausal symptoms effectively including hot sweats, brain fog, inflammation, mood, anxiety, vaginal dryness and low libido. Running a successful subscription business they have grown considerably in the past 18 months. Winning the best new business award in 2021 at the Eva Awards. They are also stocked in the prestigious Selfridges Oxford Street.
Sam Simister and Heather Jackson, co-founders of GenM said, “Research shows that those in menopause are crying out for support. The menopause isn’t simply a medical issue, a workplace issue or even a gender issue. Half of the world goes through this transition and it impacts everyone in society. We all have a role to play, including the brands we use. The menopause market deserves to be catered to, and there is a purposeful and strategic opportunity for the companies that do. Brands need to see the menopause as a holistic issue that can impact every area of a business so it’s a pleasure to uplift the brands doing just that.”
Elle Sera’s campaigns are deliberately bold, disruptive, direct and assertive. You can see examples of this on their social channels
Founder Elissa Corrigan said:
The market was saturated with “meh” images of frazzled despondent looking women and products ordained with uninspiring purple flowers. It’s a tired formula. We want nobody to have lukewarm feelings about hormonal health. If you aren’t causing a stir, you aren’t exciting anyone either. I love the provocative approach to our most recent campaign. I don’t mind that some find it distasteful. The last thing I want from a campaign is pedestrian. This cuts through the noise and will be remembered but while still aiming for positive change for the menopause experience.
Elle Sera was born from seeing unscrupulous companies preying on women’s health and insecurities. They made ineffective products and used clever celebrity led marketing campaigns to get desperate women to part with their cash. I became totally fed up with it.
The key issues we found were:
- Lack of understanding and education about how a product would help menopause.
- Difficult to understand the backs of labels and ingredients.
- Non sustainable packaging.
- Faceless businesses.
- Poor quality ingredients.
- People forget to take their supplements consistently.
- Price points were too high for quality ingredients
We made sure that we combatted all these issues with Elle Sera.
Upon viewing of their site and products it’s clear to see Miss Corrigan has stayed true to her word. The labels and information is simple, accessible and backed up by easily readable data that ladies don’t need a degree to understand. In addition to providing what it hailed as “the most potent herbal hormonal balancing pill on the market”, they provide help, advice and to many customers, friendship. You only have to see their trust pilot for proof of this.
The packaging is completely sustainable. From recycled refillable golden containers, to wood pulp paper literature, bags are compostable and welcome notes can be planted and made into flowers.
It’s clear for all to see they are also a human led, heart led business. Customers know their faces, their personalities and their values. Its often mentioned on socials that they sign off every email personally not a chat bot in sight they like to converse with customers naturally. They share there wins, trials and tribulations with complete transparency. No ifs, no buts and definitely no BS.
Elle Sera said:
“Our customers lead all our decisions. Their words guide our content. Their questions provide us with discussion topics and their concerns we address, in a thoughtful respectful way. This is why we have an exceptional customer service record across all our review platforms. “
“Our objective is support women through this natural stage of life and improve the menopause experience for all. We want to make women feel confident, visible, worthy, understood – importantly we want them to know we are listening, they don’t need to go it alone. We provide solutions and answers to their questions and we are supported by leading experts who can help them during this time in their lives.”
– If you would like further information about Elle Sera you can find it here.
Or you can contact the team directly at Customer@elle-sera.com
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