AdaptiveComms appoints Neil Crew as new Virtual Chief Information Officer as ‘a game changer’ for growing firm

Andrew Brown
3 Min Read
Neil Crew, vCIO, AdaptiveComms

AdaptiveComms, a leader in tailored communications and IT solutions, is thrilled to announce the appointment of Neil Crew as its new Virtual Chief Information Officer (vCIO). 

Neil brings over 30 years of strategic technology leadership—including 19 years as CIO at Princes Limited — and adds outstanding depth to the AdaptiveComms leadership team.

AdaptiveComms is based on Hoghton Street in Southport town centre. 

James Brayshaw, CEO of AdaptiveComms said: 

“We’re absolutely delighted to welcome Neil. His extensive experience—most notably as Director of Group IT / CIO at Princes Limited — means he’s advised organisations at board level, led digital transformations, and aligned IT to strategic business outcomes. 

“Neil’s leadership will be a game-changer, strengthening our ability to deliver executive-level technology insight and innovation across our client base.”

Neil Crew joins AdaptiveComms following a distinguished career in senior IT roles, including more than two decades at Princes Limited, where he served as Director of Group IT, shaping major digital projects and IT infrastructure enhancements. He also held high-impact positions at Mezzan Group, reinforcing his reputation for driving large-scale change and delivering technology-driven value.

Neil Crew, vCIO, AdaptiveComms, said: 

“I’m excited to join AdaptiveComms at this pivotal moment. 

“AdaptiveComms has earned a strong reputation for client-focused innovation and excellence. 

“I look forward to working with James and the team to accelerate growth, enhance strategic IT delivery, and help clients succeed in a fast-moving digital world.”

In his new role, Neil will spearhead strategic IT initiatives, design technology roadmaps, and partner closely with clients to ensure their IT investments yield tangible business impact. 

His appointment marks a major milestone for AdaptiveComms, underscoring the company’s mission to deliver proactive, high-level IT leadership across the UK market.

About AdaptiveComms
AdaptiveComms is a leading communications and managed IT services provider, offering tailored solutions—ranging from seamless connectivity and cybersecurity to strategic IT consultancy—to businesses across the UK.

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