The Southport Charity Christmas Parade takes place this Sunday (1st December 2024), with Elsie’s Story as the event’s chosen charity.
Elsie’s Story is a Charitable Trust, launched in October in the name of young Southport girl Elsie Dot Stancombe, who her family lost so tragically in the Southport attack in July.
Her family are determined to “continue Elsie’s ‘story’; her positivity, love for others and energy of life.”
People will be able to support the parade and raise money in Elsie’s memory this Sunday.
Volunteers supporting the biggest charity Christmas parade in the North West will be accepting toy donations to support children in need this Christmas.
It will leave Warren farm in Formby at 4pm before heading along Liverpool Road through Ainsdale, then onto Waterloo Road, Lulworth Road onto Lord Street, onto Leicester Street ending with a Promenade Extravaganza in Southport town centre.
People are invited to enjoy the spectacle and cheer on the annual parade.
It takes place on the same day as the annual Southport Santa Sprint for Queenscourt Hospice, the festive Brass Band Concert at Botanic Gardens in Churchtown, Santa’s Grotto at Wayfarers Arcade, and the Birkdale Village Christmas Fayre.
Steph Collinson said: “How amazing are the guys Adam Holmes-Brown and Paul Holmes-Brown, back with a bang this year with the amazing charity truck run.
“So happy they have chosen Elsie’s Story as their chosen charity , please come along and get involved. It’s a brilliant day for kiddies, all for a good cause.
“Look out for the van with all the pink on and give us a wave, we will be stopping as much as we can to collect donations then finish off on the Promenade.
“See you on Sunday.
“This year’s Christmas Parade is not just about festive cheer; it’s about giving back to the community and honoring a very special little girl, Elsie, whose kindness and love for others continue to inspire us all.
“Throughout the parade, there will be plenty of donation buckets for those who wish to contribute.
“All cash donations will go to Elsie’s Story, Charitable Trust, established in her memory after the devastating Southport attack.
“Look out for a decorated van just for Elsie’s Story
“The Trust aims to:
- Support young people in need.
- Help community projects and medical care.
- Fund good causes that bring people together and spread joy—just as Elsie did.
“Let’s honour Elsie’s legacy by coming together, celebrating her spirit, and giving generously to support this incredible cause.
“Thank you for helping us ensure that Elsie’s light continues to shine this Christmas and beyond.”
Parade Route and Timings – this Sunday
Here’s the approximate timings for the parade route so you can plan your spot to catch all the festive fun:
4:00 PM – Leaving Warren Farm
4:15 PM – Liverpool/Kenilworth Road area
4:20 PM – Shell Garage Roundabout at Ainsdale Village
4:30 PM – Liverpool Road/Carr Lane Junction
4:35 PM – Waterloo Road
4:45 PM – Hillside Village
4:55 PM – Royal Birkdale
5:00 PM – Lulworth Road/Birkdale Village Viewing Spot
5:10 PM – Lord Street/Duke Street
5:20 PM – Lord Street/Eastbank Street
5:30 PM – Lord Street/The Bold Hotel
5:40 PM – End of Lord Street/Mavericks Bar
5:45 PM – Promenade Finale
Please note: Timings are approximate, so organisers encourage you to arrive a little earlier to avoid missing out.
They will be live on all our social media platforms throughout the event, and a live tracker will help keep you updated on our locations in real-time.
Event organiser Adam Holmes-Brown said: “The Biggest Charity Christmas Parade in the North West is back for 2024!
“We have a whole list of extraordinary vehicles taking part, floats, Santa on his sleigh, elves and much more.
“We are doing this to keep our community together spreading Christmas cheer, and showing we are strong together.
“Come along and cheer us on,
“Be warned this a very loud parade, and lots of flashing lights
“We look forward to seeing you all.”
Do you have a story for Stand Up For Southport? Please message Andrew Brown via Facebook here or email me at: mediaandrewbrownn@gmail.com
