Inspiring action since 2004, Recycle Week (14th–20th September 2026) is the nation’s biggest annual celebration of recycling, delivered by Recycle Now.
This year, Recycle Week is showing people how their recycling truly makes a difference, and that it’s worth doing properly. And Sefton Council is proud to support the campaign.
Each year, billions of items that could be recycled are put in the wrong bins around the UK. Each item that is recycled correctly helps save energy and keeps valuable materials in circulation to be used again and again.
To help bring this to life, the Recycle Week campaign stars a cast of recyclable characters, whose stories show how valuable they are, and why they’re worth rescuing from the rubbish.
The lineup includes:
- Shampers the shampoo bottle – who can be recycled into a plastic garden chair
- Spritz the fragrance bottle – who could come back as a champagne bottle
- Rolly the toilet roll tube – who can be turned into a notebook
- Deo the aerosol – who could become part of a bike
- Trigger the cleaning spray bottle – who can be recycled again into a new spray bottle
- Yogi the yoghurt pot – who can come back as another yoghurt pot
- Ally the kitchen foil – who can be recycled into part of a car engine
Sefton Council is taking part in Recycle Week to help our community have maximum impact. Residents can recycle more effectively by checking which items are accepted through Sefton’s household collections and only placing approved materials in their brown bin or recycling sack.
Check what you can recycle in Sefton using the What goes in my Bin? guide. Or visit www.recyclenow.com/recycle-an-item to search items and for any items that can’t be recycled through your household collections you can find your nearest recycling point.
Waste Minister Emma Hardy says:
“I fully support Recycle Week and its aim to help people recycle more of the right things, more often.
“This government is making recycling simpler and more consistent by ending the postcode lottery for recycling services and ensuring households can recycle the same core materials wherever they live.
“This Recycle Week, I encourage everyone to check the Recycle Now Locator to see what can be recycled in their area and help keep more valuable materials in use for longer.”
Catherine David, CEO, WRAP says:
“Recycling is one of the easiest ways we can all help to divert millions of tonnes of waste from landfill and incineration, conserve scarce natural resources and cut carbon emissions. Each year millions of shampoo bottles, aluminium foil, toothpaste tubes and other recycling are binned when they could be recycled, so this Recycle Week we’re asking people to be a hero at home and rescue more recycling. Together with local authorities and communities, we’re making it easier to keep these valuable materials in use and give our recycling a second life.”
Recycle Week is a great reminder that small actions can make a big difference. Every item recycled help reduce waste, conserve natural resources and cut the environmental impact of the things we use every day.
Councillor Peter Harvey, Cabinet Member for Cleansing and Street Scene, said:
“Many residents across Sefton already do a fantastic job recycling, and I’d like to thank them for their efforts. By making sure we recycle the right items and reduce contamination, we can ensure more materials are given a new life rather than being sent for disposal.
“I encourage everyone to take a moment to check what can be recycled in Sefton and see if there is one extra item they can recycle this week. Together, these small changes can have a significant impact on our environment and help create a cleaner, greener borough for future generations.”
To find out more about Recycle Week this year, visit: www.recyclenow.com/recycle-week-2026
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